Digital marketer and AI specialist. Futures trader. Creator.
I read markets and people the same way: quietly, with patience, and with a plan before I act. This page shows that work: digital marketing, AI, futures trading and content.
Digital marketing
Campaigns built around what people really worry about.
I find the real question in a customer's mind, answer it with a short story, and track every lead the campaign brings in.
50+
Successful campaigns already run before Grace Lab
Case studyLaunching soon
Grace Lab · “Report XXXXXXXX”
Status
In production. The full breakdown and the results will be published after launch.
Client
Grace Lab, a diagnostic collection point in Karachi.
Problem
A trust problem that quietly stops patients from booking. Details after launch.
Idea
A short animated story, made with AI. The full idea is revealed after launch.
Channel
Paid social, with leads going straight to WhatsApp Business.
Tracking
Every patient who comes from the ad is tracked with a discount code, so the results are measured, not guessed.
Results
Going live soon. The numbers go here as they come in.
Campaign strategy
Paid social (Meta)
Script and messaging
WhatsApp lead funnels
Results tracking
AI
I use AI in every part of the work.
AI is part of every project I run, from the first idea to the finished piece. I direct the tools with clear briefs and keep the output consistent from start to finish.
AI video storytelling
Most AI video is random eight-second clips. The skill is making it hold together like a real film.
Character consistency
The same face, look and outfit in every shot.
Story
A script with a clear beginning, middle and end.
Dialogue
Lines that fit the scene, the character and the language.
Flow
Shots that cut together smoothly, like one film.
Where else I use it
Images and design
Characters, scenes and visuals made to a fixed style.
Scripts and copy
Ad scripts, dialogue and captions, in English and Urdu.
Websites
This site was planned, designed and built with AI.
Research and planning
Market prep, campaign plans and faster decisions.
Futures trading
Calm under pressure, rules before risk.
I trade S&P 500 and Nasdaq futures (MES and NQ) and study order flow to understand who is actually pushing price. The goal is simple: take fewer, cleaner decisions and execute them without hesitation.
MES · NQ · Order flowIllustration, not a live trade
Buy orders
Sell orders
Volume profile
01
Plan
5-minute context and key areas marked before the open.
02
Read
Buy and sell orders and the volume profile, watched without emotional pull.
03
Execute
1-minute entries with defined risk. No improvising.
04
Review
Every session gets looked at. Patterns beat opinions.
Content creation
Two videos were enough to find an audience.
400+
Subscribers from two videos on my YouTube channel
That was 2023, with no strategy and no following to start from. It told me I understand what holds attention.
These two videos are where it started, not where I am now. My skills have grown a lot since, and new work is on the way.
guashatouch.com · E-commerce, Pakistan · Late 2023, about 3 months · Shared with the owner’s permission
470+
Sold in about 3 months
~70Month 1
~150Month 2
~250Month 3
Approximate sets sold per month. About 470 in total.
The brand
Guasha Touch sold a jade gua sha roller and stone set online across Pakistan, at around PKR 1,300 a set.
My role
I ran the digital marketing: the ads and all the creative behind them, from product posts to how-to guides. The owner started as my client and became a friend. He knows about this page and agreed to share the full story, including what went wrong.
What worked
The ads were profitable and sales grew every month. In about three months the store sold more than 470 sets.
What went wrong
The product is fragile, and the delivery service damaged many orders on the way. Customers complained, few came back, and Facebook banned the ad account. The owner closed the store and moved on to Amazon with a new product.
Today I still support him on Amazon as a virtual assistant, whenever he needs a hand.
The lesson
With a fragile product, the delivery service and the packaging decide everything. Marketing can bring the orders. Only careful delivery keeps the customers.
The creative
This ran in late 2023, before AI design tools were as good as they are now. Below is a selection of the creative, not the full set, to give an idea of the work.
